Build Your Personal Brand; 6 Musts
According to the Statistic Brain Research Institute, improving oneself entails 73.9% of people’s continuous desires and goals. What an encouraging information this is; to see that the greater majority of individuals recognize that they could think better, do things better, or even simply be a better person.
Through hundreds of self-development inquiries, below you can find one of the most popular ones with a focus on, but not limited to, professional self-development topics. And as always, should you need further assistance in planning and accomplishing this topic, reach out to me.
TOPIC: Build Your Personal Brand; 6 Musts
In this day and age, and more than ever, the workforce continues to become highly competitive. While being loyal to your company is an admirable characteristic to have, building and refining your personal brand not only zooms into your specialty and expertise, it also allows you to create value more efficiently and effectively. The New Economy’s wave is still increasing; and millions of jobs are now via contracts, consulting, and outsourcing. Getting ready to be ready, and catching the wave simultaneously, is a must. Thus, building your own personal brand gets you positioned to being ready for your present and future.
When you are building your personal brand, consider the following:
System - Create a system to collect your skills, accomplishments, and philanthropic experiences. If you’re thinking that I am referring to a resume, you’re partially right. Partially because we typically don’t include certain things in our resume that have the right and all the qualifications to be included. For example, planning a vacation (time management, event planning, and cost analysis skills), being a handyman (technical skills), or counseling our friends’ relationships (people’s skills). All of these are performed on specific acquired skills that are useful in given contexts, both personal and professional. Hence why you need to go beyond your resume and create a system to compile all pertinent information.
Digital Footprint/Presence - Write blogs and articles, post pictures, and/or create vlogs showing your craft and elaborate on your passion while creating value to others. Create your own website. Create your professional social media accounts. Share valuable posts.
Uniqueness - Leverage what makes you different. Consider your motivations. Analyze your skills. Align your passion with your profession. Find your niche.
Authenticity - Show your vulnerability in a positive manner. A fact that is part of living a life and happens to us all is that we all fail and we all succeed. Be authentic. People can identify with loses and wins.
Professional Reputation - How are you viewed at work? What do people think about you as a professional? What would they have to say regarding your quality of work? How about your productivity? What about your insights/lack of? Would they say you are a team player? Is collaboration part of your success? These are just some of the questions that can help you figure out your reputation as a colleague. But as a professional, you have to expand beyond your work. How are viewed in your line of work across several companies? Are you adding any value to others and your community? Are you bringing together people, resources, and companies in an effective manner?
Time - On an personal level, time is scarce! It goes without saying (yet here I am saying it because people pay little to no attention to this till it’s almost too late) that you are limited with the amount of time you get. Besides the encouragement to truly and intentionally live your life, how else can you positively use your limited time to impact and influence others? I spend many hours on a weekly basis with those whose time are estimated to be in their last 15%; and I see a very common pattern in their talk, “Time is our most unique and terrene freely granted asset.” It is an asset because from it value has the potential to emerge. Is your time sneaking away? Or are you intentional with it?
Whether your recognize it or not, since the day you were brought to this world till now, you have been building your brand; you might just not been doing it intentionally. It’s time that you do so deliberately. Consider creating a system to compile your value creation potential, build your digital presence, leverage your uniqueness, be authentic, nurture your professional reputation, and take full advantage of your limited time.
What other thoughts would you add to this post? I am interested in hearing your thoughts in the comments below.
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About the Author
Mike Sprowl is becoming the most sought after Readiness & Flourishing Coach and Consultant in the coaching community. He is famous for helping clients find a direction, implement personalized pathways, and facilitate flourishing and growth so that their lives are meaningful and purposeful without being negative.